In 2023 we helped Josh (aka Zerkaa) rebrand from being ZRK to Internet Made.
ZRK was tied to his personal brand Zerkaa and was therefore mostly seen as Merchandise.
The goal of the rebranding was to create a business that works on its own without him being the face of it. That increases the brand’s value and enables the business to make different decisions.
In October 2023 we sold the last drop for ZRK where we sold out immediately.
20% of the sales came from email marketing.
In December 2023 we then launched Internet Made and sold out the first drop within a couple of hours. This time 66% of the sales came from email marketing. That shows how important it is to build an email list and to own your audience.
Over the last couple of years, big influencers have built audiences on several different platforms. They post on Instagram, TikTok, and Facebook, upload videos to YouTube, have a Podcast on Spotify, and stream on Twitch. And if a thought comes to mind, they tweet it.
However, EVERY influencer has a major problem. Algorithms. If any of these platforms decides not to show their content anymore, they are ruined.
That is where owning your audience comes into play.
Yes you can post a story on Instagram and it will reach a good amount of your audience.
But what if there was a way to press a button that automatically sends the exact message you want to send, to the exact person you want to reach?Â
Well, that’s what only email and SMS marketing is capable of.
Our advice to every influencer out there: Start building your list as soon as possible and try it for yourself. It will change the way you run your business.
No matter if you want to run a business or advertise your latest YouTube video – Owning your audience is essential.
Regarding List growth, Thuy is the best example. In June 2023 she grew her list rapidly from Zero to 12.5K within a matter of weeks.
As you can see, we had no one on the list in May.
We started advertising the list through her socials in mid-June and in July we already had 12.5K loyal fans on her list.
One of the perks that we offered subscribers was early access to YouTube videos which resulted in tons of comments on her YouTube videos, even before they came out.
But building the list was only a part of the bigger picture which was building a business.
She wanted to step away from doing ads on her socials all the time to pursue her very own project.
With all these people on her list, she was not only able to advertise her posts but also her newly founded business and get sales from the first minute.
We help you get traffic to your website that converts into valuable customers for your business so that you can keep the 30%+ that Doordash and Ubereats charge.
We take the guess work out of your Marketing strategy with precise tracking methods. We make sure that nothing is based on 'luck'.
We help you build a valuable relationship to your customers. No more waiting for your customers to remember you and walk in some day. Reach out to them whenever you want and win them back proactively.
We you set up your very own online ordering system for you on your website and will guide you through each step of the installation.
We will build a world class website for you that follows best practises from thousands of studies and tests in the restaurant industry.
We will set up email and sms automations for you that will remind people to come back after some time so that we stay present in their head.
Be independent from Doordash, Ubereats & co who take 30%+ from every order
Taking the guess work out of your Marketing with precise analysis
Create a relationship to your customers and increase lifetime value
Don't rely on your customer's memory and random walkins anymore
We will create a granular analysis of your business and look for opportunities to improve.
Together with you we will set clear expectations and trackable goals for the project.
With the status quo and goals in mind we will craft a strategic roadmap to get you from point a to point b.
Regarding email marketing we’ve seen it all.
Over the past couple of years we’ve been working for brands ranging from small 6 figure brands all the way up to massive 9 figure brands.
Everyone on the team has previously either worked as a Freelancer or at a bigger agency and knows the ins and out of ecommerce and email marketing.
If we had to choose we’d rather walk the walk than talk the talk so feel free to schedule a meeting, talk to one of our experts, and we’d be happy to assist you with our expertise.
We will set up automations that will increase your cart conversions, customer lifetime value, average order value, and more.
We will send newsletter campaigns regularly that reach the right audience with the right message and the right offer at the right time.
We will help you grow your email list so that you actually own your audience outside of social media or ads. An email list makes your business more valuable and sustainable.
We will make sure that all metrics in your account are healthy and everything works smoothly. We troubleshoot issues immediately.
With segmentation we divide your audience into different groups. VIPs, non-customers, new subscribers, first time customers, inactive subscribers, and more.